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Survey Examples

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  1. Customer Satisfaction Survey PreviewCustomer Satisfaction Survey
  2. Employee Satisifaction Survey PreviewEmployee Satisifaction Survey
  3. Employee Engagement Survey PreviewEmployee Engagement Survey
  4. Website Feedback Survey PreviewWebsite Feedback Survey
  5. Website Satisfaction Survey PreviewWebsite Satisfaction Survey
  6.  Product Feedback Survey PreviewProduct Feedback Survey
  7. Employee Exit Survey PreviewEmployee Exit Survey
  8.  Net Promoter Score PreviewNet Promoter Score
  9. Event Planning Survey PreviewEvent Planning Survey

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How to Make a Survey from our Examples

  1. Click a Survey Example Above The survey will load and you may see how it looks and feels. You'll also see an option to copy the example which will load all questions into our survey maker
  2. Customize your Survey. You can easily edit any of the survey examples above once loaded in the survey editor. Add/remove and change the look and feel on the themes tab.
  3. Hit Share and Publish Hit share and your customer survey is ready to go. You can have each response emailed to you or add an email and password to login and manage your results and identify trends.

Create and manage your own Survey Templates

Survey results example in the survey maker dashboard

From within our Dashboard you can access your own library of survey examples. Teams may share and access survey templates to simplify survey creation and standardize survey design. From the Dashboard homepage click the 3 dots to the right of the survey name to copy, edit and report on any of your surveys.

A prudent question is one-half of wisdom
Francis Bacon

How to write a survey introduction

Your survey introduction should introduce the aim of your survey and let participants know approximately how long it will take to complete. You should write in simple accessible language and assume your participants are not familiar with your subject. Aim for no more than a few sentences so your participants can dive strait into the most important part of your survey, your questions. An introduction should be done in the body of your email or social media post and not within the survey itself. Personalize your introduction by addressing the name of your respondent if possible, you'll see much higher response rates.

How to write good survey questions

Great survey questions reliably measure what it is you're attempting to ask. Before you begin your questionnaire design you should review the topics you're wishing to cover in your survey. Are their surveys which have already addressed the research which could help shorten the length of yours? Are there specific guidelines within your field for survey design? Providing you've done your research the following tips will help to ensure you write good survey questions.
  1. Use short and simple language
  2. Ask for only one piece of information per question
  3. Avoid being too narrow or too broad
  4. Fit the level of knowledge of the respondent
  5. Place more general questions before the more specific
  6. Are reviewed by peers/experts
  7. If close-ended they include all possible responses
  8. They do not lead or include assumptions

What are examples of bad survey questions?

It's surprisingly easy to ask bad survey questions. The following example from pew research highlights how great an impact question design can have on results.
When people were asked whether they would favor or oppose taking military action in Iraq to end Saddam Hussein's rule, 68% said they favored military action while 25% said they opposed military action. However, when asked whether they would favor or oppose taking military action in Iraq to end Saddam Hussein's rule even if it meant that U.S. forces might suffer thousands of casualties, responses were dramatically different; only 43% said they favored military action, while 48% said they opposed it.
Pew Research

Bad survey questions do not measure what it is you're intending to learn. They're at best unreliable measures and often completely invalid measures. The follow is common in bad survey questions
  1. Include loaded assumptions "Do you like this beautiful dress I'm wearing"
  2. Use vague language and are not to the point "What do you think of the president?"
  3. Don't include all possible answers
  4. Do not precisely assist in understanding the research topic
  5. Asks redundant and unnecessary questions
If you're considering a career in qualitative research take a look at questions about questions

What is the difference between qualitative and quantitative survey questions?

Quantitative survey questions ask for values and are concerned with quantities or results which are represented with numbers. How much, how often etc etc Qualitative questions seek to learn about qualities which are subjective and are represented with symbolic language.
The scientist is not a person who gives the right answers, he's one who asks the right questions.
Claude Levi-Strauss

Validate your survey/questionnaire

It's impossible to write without bias which is why the greatest challenge lie in creating survey questions which are both valid and reliably measure what we're intending to. If you're a researcher there may be special guidelines for creating a valid survey within your area of research.


Make it easy to respond

Survey response rates are a serious issue for researchers. Shorter surveys produce better response rates by reducing the time and effort taken to complete them. Unless a question is absolutely essential remove it. If possible ask a question as a multiple choice rather than an open ended question. Can you reduce the length of text in each question? Is it possible for people to easily respond on a mobile device?

Get Personal and Double Response Rates

You can double your survey response rate response rate by sending a personal invitation for a response. Address your survey respondent by name and pre-contact via phone or email if you have the opportunity to.


Send a follow up

Don't despair if you haven't yet collected enough responses on your initial email or social media post. Follow ups to non-responders increase response rates by 22-38%.

It is not the answer that enlightens, but the question.
Eugene Ionesco

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