Does your product meet the expectations of your customers?
Discover how to provide the most value to your customers with product feedback surveys!
Leverage the feedback from your customers to improve your overall customer satisfaction. Make informed decisions about your business once you fully understand what your target audience thinks about your product and what is their attitude towards it. Utilize this information to improve your product according to your customer's preferences and watch your sales go up!
How To Ensure Maximum Success From Your Product Feedback Survey
- You need to stop guessing and start asking Don’t just assume what your customers want or need in your product. Make sure your products keep up with their constantly evolving needs and desires.
- Pre-plan the development of your products by taking help from none other than the consumers of your product! Save time, resources, and money by incorporating your target audience's feedback at every stage of your product development
- Use customer’s feedback to time changes in your product during its product development stages. You may also use it to track the overall progress of your product and ensure its timely launch!
- Improve your customer service Don't just think your job is done once your customer purchases your product. Stay in touch with them through various channels, including feedback surveys, to ensure they are fully satisfied. This might come in handy when you want to upsell them or ask them for their reviews.
The first step in exceeding your customer’s expectations is to know those expectations.
Why Product Feedback Surveys Matter?
Esteban Kolksy found out that 72% of the customers share a positive experience they had with a company or its products with six or more people. Whereas, 13% of unhappy customers will tell their bad experience to more than 15 people except for the company itself. Only 1 out of 26 unhappy customers complain to the company, and the rest opt for their competitors. This sparks the ultimate need for consistent product feedback surveys.
Do Regular Product Feedback Surveys Help Retain Customers?
A survey by Alchemer also disclosed that 42% of the consumers are more likely to stay a loyal customer to a brand that asks for their feedback and acts upon it frequently. It shows the customers that the brand cares about them and listens to their needs and suggestions. Hence, regularly conducting product feedback surveys can prove quite lucrative in the long run and help companies reduce their customer churn.
Don’t find customers for your products, find products for your customers
Steps To Ensure Long-Lasting Results Of The Engagement Efforts
Conducting an employee engagement survey alone does not ensure long-term benefits. Companies also need to:
- Work towards getting a complete picture by looking at all 17 Employee Engagement Drivers.
- Survey their employees for more than four times per year along with weekly "pulse surveys" business metrics, and mission-critical KPIs.
- Get to the heart of various issues by segmenting the data gathered from their surveys into three or more categories such as teams, managers, and locations etc.